Technology frees up human time for what really matters.

With more than 20 years in marketing, Ana built her career at the intersection of content strategy, martech and, more recently, AI-assisted workflows for the Latin American and Spanish-speaking market.

Before founding Duit, she held leadership roles in the private sector, social organizations and government. In the private sector, she was CMO at Satoshi Tango, a cryptocurrency broker, where she built the marketing area from scratch, grew the client base and the team fivefold in four years, and expanded the brand into Argentina, Chile and Peru. In the social sector, she co-directed the Wowlat Foundation, incubating technology projects applied to education and events. In the public sector, she led the Directorate of Internet Development and Culture at Argentina's Ministry of Modernization, bringing digital literacy programs to 11 provinces and more than 10,000 people.

That experience — building marketing structures that scale without losing judgment — is the foundation of Duit: ordered systems, automation where it adds value, and people making the decisions that actually matter.